Women Entrepreneurship: Challenges in the Present Technological Era

Abstract

An entrepreneur is a person who has an enterprising quality with an eye on opportunities and an uncanny vision, a person who is willing to take risks because of the adventurous skill within; same holds good for women also. The present paper endeavours to study the concept of women entrepreneur and challenges faced by them in India. This paper is mostly based on secondary data and observations. Findings of this study reveal that absence of balance between family and career, socio-cultural barriers, male dominated society, illiteracy or low level of education, dearth of financial assistance, lack of technical knowhow, marketing and entrepreneurial skills, lack of self-confidence and mobility constraints are major problems of women entrepreneurship development. Some suggestions have been provided to deal with these problems.